Creating web content is a constant challenge these days. Indeed, for many online businesses the task of coming up with fresh web content on a regular basis is the block สล็อตเว็บตรง to their web success.
In order to succeed in the search engine stakes, you need new, exciting, interesting and different content which you produce more frequently than your competition. If they add content every day, you need to do it twice a day if you are to be ranked higher.
Similarly, if you are to get your online business mentioned in social media, to get people Tweeting about you, then you need to have something new or fresh. People don’t discuss old things, but chat about “the latest”. If your web business is to be part of the social world, you need fresh, new content to stimulate such conversations.
Without new, vibrant content on your website you can’t really participate and benefit from the web’s two key arenas – search and social. Furthermore, you can’t fully indulge in email marketing because you have nothing new to tell the people on your list; they only want to get emails if you are telling them something they don’t already know.
Producing new content is now essential to your online business survival.
The problem for most businesses, however, is that they run out of ideas. They fill their website with “everything” they have to say and then cannot think of anything to write about. Bloggers face a similar situation – they start their blog full of enthusiasm and then after a few weeks run out of ideas; over 90% of all blogs that have ever been started currently lie dormant, untouched by their owners who simply cannot think of anything more to say.
So, here are five straightforward steps which will help you in the process of creating web content – even if you have run out of ideas… !
Step One: Create a timetable
It doesn’t matter at this stage if you can’ think of anything to produce in terms of content, but having a timetable is essential. If you don’t have a written down schedule of when you will produce your web content, you will be unlikely to do it. Indeed, having a timetable is sometimes all that is needed to create web content..! But what kind of timetable do you need? The answer is to check on your competitors. If they are producing new content once a week, you need a timetable for twice a week. If your competition is updating daily, you need to update twice a day. In other words, do more than your competitors. Research shows that most website owners are updating their sites with new content once a week, on average. So, the chances are your timetable only needs to allow for two new pieces of content each week. Once you have decided on the frequency, work out which days and times are most suitable for you. Then allocate a specific one-hour slot in your diary for content production. Once it is in your diary, that time is no longer available for meetings or other activities, which means you have to produce some content.
Step Two: Do some research
Find out what your target market really wants to know. Use keyword research programs, like Market Samurai or Advanced Web Ranking, to find out what people are really interested in. Conduct surveys using things like Survey Monkey to quiz your audience about the kinds of content they want from you. Also, try to go out and meet your website visitors; get to know them and analyse what they want in terms of content. You will find creating web content much easier if you really understand your audience requirements. Don’t neglect research in finding out what content you need to create.
Step Three: Create some themes